Jul 20, 2022
Here's our today’s edition of Current Affairs Dialog box wherein we will discuss New Rules for Advertisements and Endorsements in detail.
Navigate through the article to get useful insights on the topic and enhance your civils preparation. Its relevance to the CSE syllabus is mentioned below:
For Prelims: Central Consumer Protection Authority (CCPA), Surrogate Advertising
For Mains: The Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, Consumer Rights, Valid Advertising
Valid and truthful advertising is part of consumer rights. Analyze the need and significance of recent guidelines issued by the Central Consumer Protection Authority for responsible advertising.
The Central Consumer Protection Authority (CCPA), under the Consumer Affairs Ministry, recently issued “The Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022”, to prevent false or misleading advertisements.
Rather than defining what constitutes a 'misleading or invalid advertisement,’ the guidelines have sought to define 'valid or non-misleading advertisement.’ The guidelines lay down the conditions for non-misleading and valid advertisements.
Advertisements tend to influence children’s buying behavior and encourage them to consume unhealthy goods or develop negative feelings toward healthy goods. As per the new guidelines:
Also watch a detailed video on Preparation Strategy for UPSC CSE Exam 2023 by Vivek Singh Sir, our faculty for Economy :
The guidelines are momentous in empowering customers against mischievous advertisers. The advertisers must take a lesson from the guidelines and impose self-regulation to comply with the same. While the guidelines are a step in the right direction, there is a definite need to ensure their implementation in the same spirit.
Source: The Hindu
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